Vouch Crowned Grand Winner at Hotel Innovation Challenge Asia (HICA) 2022
Jointly organised by the Singapore Hotel Association (SHA) and FHA-HoReCa, with support from the Singapore Tourism Board (STB), solution providers are invited to pitch and showcase their innovative proposals to address existing problems faced by the hotel industry.
Determined by a jury of five judges including the CTO of Singapore Tourism Board (STB), Founder of Velocity Ventures, Vice President of Frasers Hospitality, Country General Manager of The Fullerton Hotels and Resorts and President of Hospitality Information Technology Association Singapore (HITAS), Vouch won the challenge by addressing the problem statement of “How might we develop innovative in-room solutions that can lead to enhanced guest satisfaction and higher spend by guests ideally with lower labour costs?” and presenting the solution of adding predictive behaviour analysis to its existing Guest Experience Platform.
With this enhancement, hotels can take advantage of predictive algorithms to identify lookalike customer profiles, provide targeted recommendations and automate experiences to deliver more value and satisfaction to guests.
Limonium Sua, Head of Business Development & Partnerships said, “Our Guest Experience Platform is currently deployed across 24 cities globally and where Vouch is available, we are seeing that more than half of all guests prefer to use our platform over other ways of obtaining the services they need. This high usage rate gives us a vast amount of behavioural data, which allows hotels to deliver a high level of personalisation to elevate the guest experience and quality of service. As a platform that guests actively use during-stay, we are also able to deliver these personalised services in-the-moment and instantaneously.”
Below is an illustration of the innovation:
“Winning this award was a real honour and validation of the team’s hard work,” Limonium shared. “For me, what really stood out in the judge’s verdict was that it wasn’t just the presentation or the idea they liked, but the fact that Vouch has proven ourselves over the years to be a trustworthy and reliable partner that not only delivers on what we promise, but produces tangible benefits for customers”
The award has arrived at an opportune time for Vouch. Earlier in mid-2022, the company announced its expansion of product offerings to include more revenue generation tools for hotels with the introduction of Bespoke by Vouch, a holistic solution that combines pre-arrival guest personalisation and revenue optimisation.